MARKETING COPY THAT SALES

Failure to adeptly communicate your brand’s message and your product’s position in today’s marketplace can deflate your start-up efforts.  Ideally, poor communication is the primary cause for start-up failure, which means it is imperative that you understand valued techniques that make copy more reachable.  Captivating sales or marketing copy ensures readability, while also encouraging the reader to take action.  We can assure you, sales copy is not at all aggressive or untrustworthy, even.  It is actually engaging, clear and persuasive.  This will convincingly boost brand awareness plus establish stout market authority.

First, you should be very clear about what is sales copy and secondly, why it is significant to your bottom line.  Copy in marketing is the text or content used to persuade readers into taking a specific action.  Not only is sales copy important in selling your product, but it is influential in gaining the customer’s trust and confidence in such product.  In direct-response writing, you must demonstrate the ability to deliver a quality product or service via irresistible, compelling text.  Of course, the sales copy is a critical part of your start-up inbound marketing campaign.  If presented effectively, your brand will speak volumes, your product will sell itself, and your loyal customers will gladly promote your service. 

4 key elements for writing better copy- email campaigns, social media campaigns, press releases, and website. 

• Good marketing sales copy should be brief, but ENGAGING.  In a conversational tone, use short simple sentences that focus on how your product or service can benefit your readers.

 

• Make sure that your copy is CLEAR and easy to read.  More importantly, your message should be coherent, in plain English.  Clumsy sentences are hard to understand and appears vague to the general audience.

 

• Be CONCISE and get straight to the point.  Delete unnecessary words, while also replacing big, fancy words with smaller, specific and punchy ones.

 

• Marketing copy needs to be PERSUASIVE.  Communicate value and encourage readers to move forward and take action.

In a good marketing or sales copy, these elements are positive and definitive.  Even as a start-up company, every entrepreneur should know the ins and outs of direct-response writing.  The most important lesson to gain from this article is to simply appreciate the art of the language.  In a convincing compelling way, tell your readers about the product or service, what it does, who it benefits, and the product’s USP (unique selling point).  And, finally, always edit your work!
 
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