Content Marketing vs. Copywriting

Content Marketing vs. Copy-writing

In online promoting, the ultimate objective is to generate leads and stimulate sales.  Furthermore, action-driven content enables you to establish your purpose while also validating your inbound campaigning efforts.  To that end, online connoisseurs should understand the unique differences between content marketing and copy-writing.  Although the two models work as a team and are very similar in structure, they also involve distinct variations in execution to achieve the bottom line.

Content Marketing

Content marketing is a specified marketing technique or method used to create and distribute relevant, valuable and useful content.  The content is generated to attract and engage a clearly identified and targeted audience.  Marketing with content is especially relevant today in that the traditional, outbound marketing methods such as television or banner ads, bulletin boards, and so forth are essentially ignored.  This skill set offers a variety of rewarding benefits for your company or organization.

·        Cost- Effective

·        Generates More Inbound Traffic and Leads

·        Beats Out the Competition

·        High-end/Long-Term and Measurable Marketing Results

·        Better for Inbound Marketing and SEO

Content marketing helps to build quality content.  Content marketers often use inbound platforms to promote their organization such as social media, search engines, small business websites, and blogging. 

Copywriting

Copywriting is particularly significant in that it is used to persuade audiences and raise brand awareness.  The written content is conveyed through print material and online media- primarily for marketing a product, idea or business.  Compelling and relevant content is essential to growing your business.  The copywriter is a concise creative thinker that will communicate your brand in a professional, memorable way.  Now is the perfect opportunity for upcoming business owners to become educated on the value of copywriting and the impact it can bring to their business.

·        Free or Inexpensive Advertisement

·        Search Engine Optimization

·        Optimized Website Ranking

·        Brand Awareness

The copywriter writes specific content for promoting and marketing; especially effective in SEO.  The content manager performs certain strategies in attempt to attract high traffic and lock-in returning visitors using content. 

 

 

 

 

 

 

 

 

 

 

 

 

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